In Rome he died fashion designer Carla Fendi, for many years determined the development strategy, the world famous Fendi, RIA Novosti reported. She was 80 years old.
Italian media write that Carla Fendi recently suffered a severe lung disease, a few days ago she was discharged from the hospital and returned to his Roman residence, the Palazzo is famous for its convenient location, where it died late on Monday evening, June 19.
The history of the fashion house Fendi
The company was founded in 1918 adelu Casagrande as a leather shop and furs in Rome on via del Plebicito. In 1925, Adele married Eduardo Fendi, and they decided to change the name to Fendi. The next store they opened in 1932 on via Piave.
After the war, to the active revival of the company’s activities joined by all five daughters of the couple Fendi: Paola became an expert in the dressing of fur, Anne – designer, Frank is a specialist in public relations, Carl was involved in all ongoing business of the company, and Alda became the commercial Director of the brand.
«Our mother said: you are like five fingers on a hand, each has its own role,» – liked to repeat Karl Fendi.
The most important business decision the sisters was the invitation of young German designer Karl Lagerfeld, who was destined to transform today owned by the LVMH group House of Fendi in a skilled manufacturer of the lightest and most exquisite of furs on the market. And that Carl will come up to the House of the famous Fendi logo – two letters F, one of which is inverted.
The first Fendi collection of fur coats, which Karl presented in 1966, was a resounding success. Since fur coats Fendi has become a symbol of luxury and beautiful life and got a pass not only on noble techniques, but on the best set country: Fendi fur coats created for Silvana Mangano in the film «Family portrait in interior» by Luchino Visconti and outfits Isabelle Huppert in «the True history of the ladies of the camellias».
In 1977, the House of Fendi presented his first collection pret-a-porter, in 1984, the collection was replenished with Fendi ties, gloves, jeans, sunglasses, pens and lighters. In 1988 appeared the first women’s fragrance, Fendi, in 1989, the men’s Fendi Uomo, in 1990, Fendi released the first collection of clothes for men, and in 1997, the granddaughter of the founders of the brand, Silvia Venturini Fendi created another cult product under the logo Fendi handbag – Baguette, which was recommended to be worn as a French baguette. Later appear and ironic mini-version of a baguette – miniature «croissants».
Controlling stake in Fendi the Alliance belongs to LVMH (Louis Vuitton Moët Hennessy S. A). The decision to sell the company was made in 1999. The result of the collaboration has opened flagship stores of Fendi in Paris and London. In 2001, LVMH Group acquired the shares of Prada, the following year, acquired the shares of Fendi, and in 2004 became the sole holder of the controlling stake.
In 2005, the Fashion house Fendi celebrated its eightieth birthday. In connection with the event was opened Palazzo Fendi (Fendi Palace) in Rome. The new building combines Studio, Atelier for the manufacture of bellows and the world’s largest Fendi store.
19 Oct 2007 the world saw a great show from Fendi – the first fashion show on the great Wall of China. The show was attended by 88 models. The podium was one of the longest in the history of the fashion catwalk of 88 meters (8 is considered to be China’s lucky number).
February 29, 2008 in Paris, on the occasion of the opening of 22 store Fendi 22 Avenue Montaigne, to an audience of 400 guests held a private concert of five-time winner of the award «Grammy» of Amy Winehouse.
Currently, Fendi has opened more than 160 stores in 25 countries.