International mobile operator Hutchison 3G, which owns mobile networks in several countries of Europe and Asia, has signed a contract to use the technology blocking ads, developed by the Israeli start-up Shine. The sum of transaction is not called.
The new technology differs from the existing ones that are set by software cellular network and not on smartphones, allowing you to block all kinds of digital advertising, including commercials in video content.
In the first phase the technology will be installed on cellular networks Hutchison 3G in Italy and the UK, and then in other countries.
Shine previously reported the signing of a contract to use its technology Caribbean mobile operator Digicel.
According to the creators of the technology, it allows owners of mobile phones to reduce traffic by 5%-50%, according to The Marker.