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Network Optik «Halperin» introduction fined for misleading consumers

The Jerusalem district court approved the decision of the office for consumer protection fined the network Optik «Halperin» for the introduction of consumer confusion.

The court found the penalty of 90 thousand shekels, according to The Marker.

The office fined the network for the advertising campaign «Any points for 50 shekels» after it became clear that in fact, for 50 shekels you can buy only the frame and the lenses have to be paid separately.

In addition, contrary to the advertising slogan of the network «there are No small letters,» the restrictive conditions of the event were specified in small print.

Network Optik «Halperin» introduction fined for misleading consumers 18.07.2017

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