Consulting Agency Interbrand has published the ranking of the most expensive brands for 2017.
Interbrand on its own patented technique estimates the value of the trademark public companies based on their financial performance. A prerequisite for entering the global ranking – brand goods should be submitted at least three continents, and at least one third of the proceeds from their sales must come from abroad.
First place in the current ranking Interbrand is Apple. The cost of the brand Agency experts estimated 184,154 billion.
On the second place Google 141,703 billion. Third place in the Microsoft brand – 79,999 billion.
The top ten most expensive brands were also: Coca-Cola, Amazon, Samsung, Toyota, Facebook, Mercedes-Benz and IBM.