Company Easy Taxi was forced to abandon a new advertising app for mobiles that allows you to call a taxi. The reason was the outrage of drivers.
Advertising on the scoreboard you could see the young man who is trying to catch a cab, stretching his muscular tanned leg. According to the signature, this method will be much less successful than using the mobile app.
«It is insulting, unacceptable advertising. She alludes to the fact that the drivers choose passengers based on their appearance. Just a lie!» – tells a press-the Secretary of the Union of carriers of passengers Mahmoud Dabbas.
He also added that the work of the driver already not easy. «To portray them like this – monstrous,» said Dabbas.
The company removed the ads and apologized. However, she stressed that he did not want to hurt the drivers.